Do you remember going to the local community bank as a child with your dad to cash a check? Your dad took you by the hand and you were met with a bank teller who went to high school with your uncle. The manager came out of his office to shake your dad's other hand and jokingly reminiscence about the trouble they got into as kids. The teller was explaining to your dad how the bank was about to order debit cards for the first time, even though the big bank down the street had offered debit cards for some time already. After collecting the cash, and a lollipop, your dad left the counter and waived to the familiar faces as you left to finish more errands.
THAT is how the big bank wants you to see your community bank. Simple. Friendly. Quaint. A bit behind the customers' needs. They're okay with the memory of your hometown bank and your familiar bankers... as long as you don't find out one thing: we're better.
Sure, big banks put locations and ATM's all over the globe to make it seem as if their services are the example of convenience. They pay a premium to make their online features look incredibly user-friendly and robust. The secret that the Wells Fargos of the banking industry do not want you to know is it's all smoke and mirrors.
Behind the multitude of product gimmicks and the promise of innovation, consumers and businesses are finding out that their community bank offers the same functionality and service. Only, we do it better.
Not only can your community bank offer you a competitive rewards-checking account, they can do so while offering you customized care. We can offer you a business credit card with perks and offer you a personal banker that will help you streamline your financial needs, improving your business' efficiency.
The next time you're on hold with the 'big guys' waiting for help on your statement or frantically needing your employees' payroll processed... just remember that Cindy at BRB would've already solved your issue and recommended the best seafood restaurant for your next beach trip. The same bank that sponsored your kid's little league, is the same bank that can give your company a robust commercial analysis account and purchase card program... all while saving you time and money.
So, yes, we do it better. The secret is out. We have big bank muscle and small bank care.... and Wells Fargo is nervous.